With the holidays fast approaching, last minute shoppers are making their lists and checking them twice. But, as you rush to locate those last elusive items, you are probably neglecting your own safety. Larger crowds and extended store hours tend to attract more shopping-related criminal activity. These factors create a more favorable environment for petty thieves and other offenders. Nearly 40 million people a year become statistics in the U.S. Justice Department's National Crime Victimization database.

Across the country, shopping malls are heightening security measures by hiring additional personnel -- many of them Sheriffs' deputies -- and installing surveillance cameras to monitor parking lots and entrance ways. Unfortunately, people have a tendency to let their guard down when shopping. There are, however, several precautions busy shoppers can take to help minimize their chances of becoming crime victims.

· Allow extra time to shop. Many of the shopping areas are busy and congested. Keep you cool and be patient.

· Be alert and aware of surroundings at all times. Knowing who and what is around you can keep you from being surprised and allows you time to react to something suspicious. Scan the area surrounding your vehicle both when you park and when you return to your vehicle. Visually check the back seat of your vehicle before opening the door and getting in. Lock your doors immediately after entering the vehicle. A large number of incidents occur while shoppers are sitting in their car, doors unlocked, reviewing receipts, lists, maps, etc. When using public washrooms, use extreme caution--scan the room, try to avoid putting your purse on the floor.

· Display confidence. Criminals choose victims who look like easy targets. Walk with purpose and make casual eye contact to display confidence.

· Trust your instincts. Your body will tell you when someone or something is suspicious. Do not second-guess these feelings. React and take action to reduce your risk.

· Carry only what you need. Extra cash, credit cards, checks, jewelry and other items should be left at home. Also, keep a record of all of your credit card numbers in a safe place at home. If it is necessary to carry a purse, keep it in front and close to your body. Men shouldn't keep wallets in back pockets where they are easily stolen. Carry them in front coat pockets or use a money clip

· Teach your children what to do. Ask a store clerk or security guard for help should they become separated from you while shopping. Children should never go to the parking lot by themselves or stay in the car alone.

· Plan ahead. Choose areas to park with good lighting and high activity. Avoid parking garages and stairways - too many blind spots and places to hide. Always lock the car.

· Keep valuables locked and out of site. Valuables in your vehicle should be kept out of view. Don't leave cell phones, purses, packages, etc. in your parked car where they can be seen.

· Don't be overburdened with packages. Ask a store to hold your merchandise until finished with your shopping. If the store does not offer that service, place

purchases in your car trunk before you buy more items.

· Shop with others. The chance of being victimized drops dramatically when you are with someone. If three or more people are together, the chance of being targeted is 90% less.

· Ask for an escort. If you are uneasy about walking into the parking lot alone, many retailers have security personnel that you can ask to escort you to your vehicle.

· Be prepared. Remember where you parked your car! Have keys in hand when walking to your car. Don't waste time trying to find your car or keys when standing outside. Keys can be a defensive weapon. Carry a whistle or personal alarm to alert those around you that something is wrong. Yell "Fire" not "Help" as people respond better to "Fire".